E-commerce & Retail Marketing: Drive Sales & Loyalty

E-commerce and retail marketing are primarily focused on increasing sales for products through your own channels and third-party stores. At Eyal Dror Consulting, we align digital acquisition with in-store or marketplace presence to achieve maximum sales, margin, and brand equity.

Moreover, direct-to-consumer marketing puts consumers directly into your own store, allowing you to have complete control over data, margin, and customer relationships. On the other hand, marketplace marketing, such as Amazon, Walmart, and similar marketplaces, allows you to leverage their traffic, but it comes with a cost of control and margin. Eyal Dror Consulting helps brands navigate a mix of both for sustainable growth and profitability.

We reduce customer acquisition costs through increased frequency of conversions, higher average order values, retaining customers for longer, and getting more from our media. The key plays are targeting better, creative testing, and lifecycle marketing. For Eyal Dror Consulting, the emphasis is on improving unit economics rather than simply increasing ad spend to ensure profit.

The target ROAS also depends on the gross margin, operating costs, and customer lifetime value. While the target ROAS should be 3-5 times to ensure long-term profitability for any brand, this target is not absolute. Eyal Dror Consulting helps you build financial models to calculate your break-even points.

We use a single, unified reporting methodology that incorporates blended ROAS, CAC, LTV, contribution margin, and channel attribution. Eyal Dror Consulting ensures that we evaluate performance from a holistic perspective; decisions are made based on the overall business impact rather than the performance of the channels individually.